ABC+ SURVEY: DRAGON BALL FRANCHISE

Licensing / Merchandising

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Toei Animation Jan. 13, 2018

ABC+ released a survey to draw up a balance sheet of the DRAGON BALL franchise nowadays in France. This study showed very good results. The brand is very well known among parents, with a 94% notoriety rate, and favors a parents/kids transmission as 41% of parents have already watched DRAGON BALL with their children.
As for 6-12 years old boys, Son Goku appears to be their 3rd favourite hero, and the 5th as regards having licensed products in their bedrooms.