On the 26th of January, BANDAI NAMCO will release what is going to be a landslide among the gaming world: DRAGON BALL FIGHTERZ video game. After winning over 40 awards and nominations for the best fighting game of Electronic Entertainment Expo (E3), this is one of the most expected games of 2018. For the occasion, Bandai Namco designed a full media plan including various communication channels to reach a large target: TV, SNS, Web, Trade marketing, launch events… Dragon Ball FighterZ is born from what makes the DRAGON BALL series so loved and famous: endless spectacular fights with its all-powerful fighters. Partnering with Arc System Works, the game maximizes high end Anime graphics and brings easy to learn but difficult to master fighting gameplay.
Bandai Namco ambitions to raise Dragon Ball FighterZ to the #1 fighting game in E-sport.
BANDAI NAMCO TO LAUNCH THE LONG AWAITED DRAGON BALL FIGHTERZ
Toei Animation
Jan. 4, 2018
