DRAGON BALL SUPER TOURS IN MAXI TOYS STORES IN France

Licensing / Merchandising

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Toei Animation Jul. 4, 2018

This Summer, DRAGON BALL SUPER takes the stage in MAXI TOYS stores in France. Kids will be able to take part to an online competition game that will take place on Maxi Toys’ website and SNS. An online communication plan will be activated, so as to reach kids and their parents. The winners will be rewarder with various Dragon Ball Super products. This visibility will also be relayed in stores. On September 1st, a characters quest will be organized in the 176 Maxi Toys. Kids will be invited to find the hidden Dragon Ball Super characters in the stores. This operation will be announced on SNS and on the website, while flyers will be distributed and posters displayed in all stores. Major stores will also offer the possibility to meet & greet with Goku costumes, and to play Bandai’s mini battle figurines.