PROMOTION/EVENT OF THE YEAR FOR BANDAI AND TOEI ANIMATION EUROPE

Toei Animation Europe and Bandai promotional campaign for the release of Dragon Ball Super: Broly movie (in March 2019) made a huge impression this year ! The railway station and TGV wrap-up promotion and event won the « Promotion or Event of the Year 2019 » prize at the annual Licensing Awards organized by LIMA. This promotion consisted in the implementation of various activities aroudn Dragon Ball Super within the French biggest railway stations (Gare de Montparnasse, Gare de Lyon,…). Those railway stations were also entirely decorated with promotional designs of the Dragon Ball Super: Broly movie. In parallel, a train going from Paris to Marseille was fully designed with Dragon Ball Super: Broly movie artworks, making it an outstanding promotion campaign !