SON GOKU AND FRIENDS INVADE MCDONALD’S FOR THEIR 30th BIRTHDAY IN France

Licensing / Merchandising

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Toei Animation Mar. 6, 2018

In a communication campaign set up with McDonald’s, DRAGON BALl Z is about to be greatly visible across France, from March 21st. This collaboration between Toei Animation and MCDONALD’S aims at putting the spotlight on Dragon Ball Z. A large poster campaign with over 28,300 faces covered, supported by a digital campaign, will be carried out to further strengthen the presence of the brand.